Newsletter Issue 3

Product market trials is a very vital step and effective promotional tactic for a new or existing product to enter a new market, release a new product or increase existing sales.The project strategy of promoting cassava flour consumption has empowered many small holder cassava farmers in the project area through skills acquisition on cassava production, processing and utilization…..free samples of cooked and baked cassava products offered to prospective consumers increased exposure, gave the consumers a taste of what’s to come and allowed them to feel confident with their purchase…

For the full story on cassava market trials and many more captivating stories from our farmers and activities undertaken during this quarter, check out  Issue 3 of the CAST Newsletter.

Enjoy the read!

Newsletter Issue 2

Moving forward…..CAST has engaged farmers in a unique water harvesting technique which is a departure from the widely used boreholes and dams. This activity addresses the need for clean water for cassava processing throughout the year to counter the effect of dry spells characteristic of Kilifi County. Groups have also continued to increase cassava production while working with the marketing expert to reach out to the wider local and regional market….

For more stories, check out Issue II of the CAST newsletter. Enjoy reading!